Peru has the potential to position itself as a center for the production of organic garments, which would benefit many exporting companies, especially those seeking to differentiate themselves with innovative proposals, considered the Peruvian Commercial Office in Los Angeles.
He indicated that this objective may be possible if Peruvian garment exporters develop collections and manufacture clothes with organic cotton, or if they manage to combine that fiber with Pima cotton in order to attract those customers who seek to satisfy the growing demand for these products. in the North American market.
Naturally Pigmented Cotton
He noted that this would also directly contribute to increasing the added value of Peruvian textile exports. "Innovation and the identification of new niches such as this is essential to guarantee a sustained growth in exports," noted the commercial office.
In this regard, he noted that according to data from the Organic Trade Association (OTA) the sale of organic cotton in the United States to which Peru should target went from US $ 69 million in 2002 to US $ 826 million in 2012, that is, It grew more than 900% in the last ten years.
"Many of the clothing buyers, in addition to innovative designs, are looking for garments made with materials beneficial to health. In this sense, the organic clothing market in this country (United States) has been registering a significant increase in recent years "he said in a report.
He added that this context would have caused the size of the organic cotton market in the United States to be valued at US $ 8.9 billion, according to information from the Textile Exchange Association 2012.
The office report notes that manufacturing companies in the Los Angeles area, such as American Apparel and Nature USA, have developed "sustainable edition" and "bgreen apparel" collections, for which they require 100% certified organic cotton.
"Organic cotton in the United States is not of the best quality, so it is important to supply this material from countries like Peru," acknowledges Mike Farid, owner of Nature USA, whose statements are recorded in the Office report. Commercial of Peru in Los Angeles.
Native Cotton Project History
Brands like H&M, Nike and Puma have become the top buyers of organic cotton in recent years, the report says.
Nike's garments are made with at least 5% organic cotton, and its goal is that by 2020 all of its garments will be made with this raw material or another that guarantees its sustainability.Tweet to @NaturtexP
This objective may be possible if Peruvian garment exporters develop collections and manufacture clothes with organic cotton, which would also add value to their shipments, indicated the Peruvian Commercial Office in Los Angeles.